a project of ippolito fleitz group
Elidur IFH Nuremberg
Elidur is a specialist for the material glass. The manufacturer converts individual customer wishes into quality products with a high-class design. elidur now wants to position itself more clearly in the target group of its customers and, in addition, optimize the general external perception. The aim was to create a world that could be experienced and remembered for the umbrella brand and its products. This is intended to bring the core theme of glass as well as the core competencies of the company, such as quality, design and solution competence, to the point, which is first implemented in the name extension "Glaskultur", which now supplements the brand name. The subject of glass is thus quickly and clearly pronounced. By appropriating the concept of culture, the company makes a promise of the highest level of competence in handling the material. At the same time, we have found a picture motif that conveys these characteristics even without words. A dragonfly is a memorable and independent additive, which now makes elidur a strong word-image brand. This new brand awareness is also visible in the new showroom, the exhibition stand and various advertising materials. When designing the media, we rely on atmospheric product photographs in which the individual objects are always placed in a spatial context.
elidur glaskultur - specialized in the material glass for over 30 years.
TYPUS
Exhibition stand
COPYRIGHT
Collaboration as interior designer with Ippolito Fleitz Group
PLACE/YEAR
IFH Nuremberg/2008
SIZE
400 m²