RETAIL & PRESENTATION - Gothenburg 2020

Lynk & Co

What motivates people to visit a store in this day and age? Is it enough to show the product and tell a brand story around it? Lynk & Co wants to be different and is not a classic car manufacturer. Rather, it is Netflix for the automotive industry and thus appeals to a different clientele. The focus is on the community and not the product. The store is no longer a shop but a materialized, real place for the digital community that shares the same values and views and just wants to be mobile. Our design for the store in Gothenburg reflects all these demands and is contemporary but still unagitated enough to be a stage for a heterogeneous and ever-changing mobile society.

TYPUS

Retail

TEAM

Inna Strokous, Paula Gonzalez, Can D Kissling, Alexander Fehre

PLACE/YEAR

Gothenburg/Sweden/2020

SIZE

450 m²

Client

Lynk & Co

visualization

Studio Alexander Fehre